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    <loc>https://www.tylerphillipsdesign.com/blog</loc>
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    <lastmod>2026-01-11</lastmod>
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  <url>
    <loc>https://www.tylerphillipsdesign.com/blog/followers-dont-mean-amp-on-social-media</loc>
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    <lastmod>2026-01-11</lastmod>
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      <image:title>Blog - Followers don’t mean $%*&amp;amp; on Social Media - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.tylerphillipsdesign.com/blog/breaking-down-this-viral-video</loc>
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    <lastmod>2026-01-05</lastmod>
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      <image:title>Blog - Why This Instagram Video Hit 1.2M Views: A Step-by-Step Breakdown - Proven Structure</image:title>
      <image:caption>This format has proven itself time and time again — it didn’t just produce a single viral hit with 1.2 million views, but has consistently driven hundreds of thousands of views across multiple videos that I have created.</image:caption>
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  <url>
    <loc>https://www.tylerphillipsdesign.com/blog/books-every-social-media-manager-needs-to-read</loc>
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    <lastmod>2025-12-28</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/62254f0e35ba5847922d530f/b55526cb-7d72-4f71-83e0-266a5c8296be/one-million-followers.png</image:loc>
      <image:title>Blog - 3 Books Every Social Media Manager Needs To Read - One Million Followers by Brendan Kane</image:title>
      <image:caption>Kane breaks down how to create content that resonates, use testing and analytics to refine what works. He will tell you how to create strong hooks and how to understand the behavior of each social platform from Instagram, Facebook, Youtube, TikTok and more.</image:caption>
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      <image:title>Blog - 3 Books Every Social Media Manager Needs To Read - Influencer by Brittany Hennessy</image:title>
      <image:caption>The book breaks down the world of influencer marketing and personal branding, offering step-by-step advice on how to build and engage an audience, craft compelling content, work with brands, and monetize your influence. Working for a brand rather than as an influencer, I found the best way to approach this book was to treat the company I work for as the influencer.</image:caption>
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      <image:title>Blog - 3 Books Every Social Media Manager Needs To Read - The Guide To Going Viral by Brendan Kane</image:title>
      <image:caption>This book is a strategic, step-by-step playbook for creating content that doesn’t just get noticed — it spreads widely and consistently on social media. Kane draws on his experience helping major brands and creators amass billions of views to explain frameworks such as the Viral Content Model, Viral Formats, and the Communication Algorithm.</image:caption>
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    <loc>https://www.tylerphillipsdesign.com/blog/my-favorite-mobile-film-gear</loc>
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    <lastmod>2025-12-27</lastmod>
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      <image:title>Blog - My Favorite Mobile Film Gear - MICROPHONES</image:title>
      <image:caption>I personally like the RODE brand. I use their shotgun VideoMic Go II for the majority of my filming. This is a directional mic so it will capture the audio it is pointing at and reduces background noise. But for even clearer audio, their WirelessME set will do the trick. I use this when doing interview/talking head content anywhere I cannot control the volume of noise in the room. It reduces the noise even more than the shotgun mic and you can clip this mic onto your talent and they can be as far as 300ft+.</image:caption>
    </image:image>
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      <image:title>Blog - My Favorite Mobile Film Gear - LENSES</image:title>
      <image:caption>I rotate between three lenses by Moment. The 58mm Tele Lens is on my camera about 90% of the time I shoot. It captures a sharper image than the standard iPhone camera gets and it has a more natural depth of field than using the cinematic mode on your iPhone. The 14mm Fisheye Lens is my personal favorite because it’s just a FUN lens to play around with. This is for a unique, distorted perspective. It gives you a warped wide look on the outside and a bubbled closer look at the center. I recommend this lens to EVERYONE! And lastly is the 10x Macro Lens for capture those close up details. This lens will literally have you in awe. You won’t believe that an iPhone is capable of capturing these kinds of details.</image:caption>
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    <image:image>
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      <image:title>Blog - My Favorite Mobile Film Gear - PHONE CAGE</image:title>
      <image:caption>If you’re planning to use multiple accessories at once, a phone cage is a must. The cage will hold your phone in place and has multiple cold shoe attachments for you to clip on your mics, lights and any other accessories you might want to add. The cage I use is made by SmallRig. It’s an absolute workhorse, and I highly recommend it if you’re looking to build out a full iPhone filming rig.</image:caption>
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  <url>
    <loc>https://www.tylerphillipsdesign.com/about</loc>
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    <priority>0.75</priority>
    <lastmod>2026-01-22</lastmod>
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      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.tylerphillipsdesign.com/home</loc>
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    <lastmod>2026-01-22</lastmod>
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      <image:title>Home</image:title>
      <image:caption>Logo for the Hard Rock Punk Rock Museum and Club Tattoo featuring various fonts, colors, and symbols including a guitar pick and a spade.</image:caption>
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      <image:title>Home</image:title>
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  <url>
    <loc>https://www.tylerphillipsdesign.com/portfolio-2</loc>
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    <lastmod>2026-01-07</lastmod>
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    <loc>https://www.tylerphillipsdesign.com/portfolio-2/second-best-collective-5ktw2</loc>
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    <lastmod>2026-01-07</lastmod>
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      <image:title>Portfolio - GRAPHIC DESIGN</image:title>
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      <image:title>Portfolio - GRAPHIC DESIGN</image:title>
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      <image:title>Portfolio - GRAPHIC DESIGN - GRAPHIC DESIGN</image:title>
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      <image:title>Portfolio - GRAPHIC DESIGN - The packaging is as important as what comes in it.</image:title>
      <image:caption>For an online retailer every order needs to be shipped and I wanted the feel of the company to be seen the second your package arrives.</image:caption>
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    <loc>https://www.tylerphillipsdesign.com/portfolio-2/project-one-4nb4c-j4l8e</loc>
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    <lastmod>2025-11-18</lastmod>
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      <image:title>Portfolio - SOCIAL MEDIA MARKETING</image:title>
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